From Spark to Street: The Story Behind the Ride
A Conversation with Christine, Founder of Electric Ride
Electric Ride isn’t just a store—it’s a movement. At the heart of it is Christine, a first-time founder with a passion for adventure, a sharp eye for innovation, and a deep belief in the power of electric mobility to reshape how we move through the world. In this exclusive interview, Christine shares the story behind the brand, the values that drive her, and her vision for a more connected, accessible, and electrified future.
What inspired the launch of Electric Ride?
“I’ve always had the drive to be a business owner—to build something from the ground up that felt truly mine. But for a long time, it felt like I was arriving late to every opportunity. I’d discover a promising industry only to find the market already saturated. Then came a personal turning point: I was shopping for an electric bike and quickly grew frustrated with how scattered the experience was. Each brand had its own site, each product its own language—and no simple way to compare them. I remember thinking, Why isn’t there a single space that showcases these products clearly, consistently, and with a premium feel? That spark became the foundation for Shop Electric Ride.”
The brand voice is sleek but accessible. How would you describe Electric Ride’s personality and tone?
“I want Electric Ride to offer a premium experience that doesn’t feel out of reach. Whether someone’s just discovering electric mobility or they’ve been riding for years, I want to meet them where they are—with inspiration, variety, and clarity. The goal is to help new riders spark their interest while also giving seasoned enthusiasts great options to upgrade. Ultimately, I want people to find something they love, that fits their budget, and that they’ll actually use to make their lives easier, more fun, or more dynamic.”
You’ve curated some cutting-edge gear. What drives your product choices—and how do you balance luxury with function?
“It all started with Shark Wheel. They were the first brand I reached out to, and honestly, the only one at the time that I felt a real emotional pull toward. I’ve got Shark Wheels on all of my skateboards, and I truly believe they’re the most innovative thing to happen to skating since the Dogtown skaters found an empty swimming pool. I knew I wanted to sell their products—no matter what.
From there, my search expanded into e-bikes and scooters. I looked for brands that offered a range of price points but didn’t compromise on quality. Customer satisfaction became a top priority. I want people to know that when they shop here, they don’t have to second-guess whether they’re getting something good. Everything at Electric Ride has been thoroughly tested and proven. It’s about offering premium quality that people can trust—without making it feel exclusive or out of reach.”
Sustainability and ethics seem important to you. How do those values shape your decisions behind the scenes?
“I want to work with businesses that understand their customers matter. It’s not just about the product—it’s about how you treat people. For example, there was a brand I was seriously considering partnering with. I’d even ordered one of their bikes for myself. But the shipping took three weeks longer than advertised, and no one reached out to explain the delay. I had to email them twice before I got a response. Eventually, I canceled the order.
That experience really solidified something for me: honesty and transparency are non-negotiable. They’re the foundation of how I run Electric Ride. I want to earn my customers’ trust, not just once, but every time they interact with the brand.”
We love your slogan—Power Up. Charge Forward. What does it mean to you personally?
“It’s both a mindset and a mission. Power Up. Charge Forward. is a motivational mantra meant to empower people—to get outside, to explore, to try something new. It’s about encouraging pride in being early adopters of this technology, in choosing a smarter, more exciting way to move through the world.
But it’s also personal. It reminds me to keep pushing—to innovate, to adapt, and to keep moving forward even when things get tough. It’s a reflection of what I want Electric Ride to stand for: momentum, resilience, and the confidence to lead.”
Electric Ride is more than products—it’s a vibe. What kind of lifestyle are you hoping to promote through the brand?
“I want my customers to feel like they’re on the ground floor of something truly groundbreaking. Imagine a world where you don’t need a car just to go a few miles—where movement is accessible, exciting, and doesn’t require peak physical fitness to get started. That’s the future I see, and it’s one that’s better for our bodies, our cities, and the planet.
Electric bikes and boards aren’t just for a niche group—they’re for everybody. I want to showcase all the amazing ways these tools can be used, and to help people feel proud of their decision to ride electric. When someone orders from Electric Ride, I want it to feel like Christmas morning when they open that box—like they’ve just unlocked a new way of living.”
What has surprised you the most so far about running Electric Ride?
“It’s all a learning process for me. This is my first business—I’m not some big corporation trying to hop on a trend. I’m just one person with a computer and a love for adventure. So while I’m diving deep into what matters most in the world of electric mobility, I’m also figuring out the ins and outs of e-commerce and running a business from the ground up.
Most of what I’ve learned has come through trial and error. It’s challenging, no doubt—but it’s also incredibly fun. Every step teaches me something new, and I genuinely can’t wait to see what’s next.”
Looking ahead, what’s next for you and the brand?
“I’ve got a plan for scaling, though it’s still in the brainstorming phase. One day, I’d love to open a storefront—a physical space where people can experience these products firsthand and feel the energy of the brand in person. I also want to expand the product range into anything that’s related and can genuinely improve my customers’ lives.
But right now, my focus is on getting the word out. I want people to know what Electric Ride is all about and to get excited about the possibilities of electric mobility. This is just the beginning.”
Final Thoughts
Christine’s journey is a reminder that innovation doesn’t always start in a boardroom—it often begins with a question, a frustration, or a spark of curiosity. Electric Ride is more than a store—it’s a movement powered by passion, purpose, and the belief that better ways to move are already here.
Welcome to The Current—we’re just getting started.
